Quantitative Outlet Research (Efficiency and productivity studies)

Controlled Store Test - combine the advantages of laboratory tests (controlled conditions)
with the advantages of real life tests:
- New products or change of packaging
- Alternative placements / POS-concepts
- Promotions / Prices
- CM-Validation

A broad range of trade channels e.g. "Food retail and drug discounter" "Convenience/Petrol station" "Pharmacy"