POS-surveys/Shopper studies and customer observations on the POS:
- Searching behaviour / searching logic
- Purchase / Decision behaviour at the POS (CDT / consumer decision tree)
- Outlet tracking - ongoing evaluation on outlet basis

Consumer Cognitive Map Studies (segmentation / Shelf layout)

Promotion-Evaluation
- PROMOtion-Shopper - qualitative promotion evaluation (Benchmarking)
- PROMOtion-Pretesting

Pricing: COPE - Comparative Price Evaluation

Retail surveys (Image-Analysis Inlet / Outlet-Level)

Gastro-Research-Projects

Analysis of customer satisfaction and customer needs for B2B / B2C

For our research projects all qualitative and quantitative tools (including multivariate analysis) are available.