Category Management
- Implementation of CM within the company
- Competent support of CM projects and CM processes in Retail trade
- Implementation at the POS and performance measurement / benchmarking

Sales Intelligence
- Trade Marketing strategy and organisation
- Market development concepts (new products / new channels)
- Sales qualification and sales control instruments
- POS-concepts / international benchmarking
- Promotion Efficiency: Concepts for promotion planning and evaluation (Goals / processes / tools)

Market- and competition analysis

Market-research consultancy for retail and manufacturers